B junior staff.
C senior management
26 The reward for a successful suggestion will be paid
A over a five year period.
B after three years.
C at a fifth of the total value.
27 When starting the scheme, Rose and Steve will emphasize how it could
A increase sales.
B be enjoyable.
C help promotion.
28 The scheme will be started at
A a regional office.
B head office.
C an offices.
29 Start will make their suggestions by
A using a special box.
B sending a memo.
C telephoning.
30 Rose and Steve will report to the board on
A the quality of suggestions.
B the value of suggestions.
C the number of suggestions.

Excise Seven

Questions 23 - 30
 You will hear a radio interview about a marketing strategy used by some supermarkets.
 For each question 23 - 30, mark one letter ( A, B or C ) for the correct answer.
23 What do most customers believe loyalty cards are for?
A to allow stores to find out more about their customers
B to encourage customers to come to the store
C to help customers to save money
24 How can loyalty cards help stores to increase sales?
A by making shopping easier for the customer
B by increasing the advertising the stores do
C by allowing customers to shop by computer.
25 In what other way is John's-store hoping to encourage more business?
A by introducing more convenient opening hours
B by extending the range of their products in store
C by starting a mail order service
26 What, according to John, does ' micro-marketing' involve?
A cutting down the variety of goods on offer
B trying to change people's shopping habits
C making an individualized offer to each customer
27 How have mail shots changed recently?
A They are now sent at special times.
B They have become less wasteful.
C They are used less frequently.
28 John says stores are inefficient because they don't
A fully exploit the information they have
B keep data on customers' shopping habits.
C understand the reasons for people's choices.
29 What is needed to make stores more efficient?
A updated technology
B more training
C more staff
30 Some people are worried that stores will
A know too much about them.
B hold inaccurate information about them.
C collect data about them secretly.

Excise Eight
Question 23-30
 You will hear a radio interview between a woman journalist and a business man and woman.
 For each question 23-30, mark one letter (A,B or C) for the correct answer.
23 When Carol and Ted decided to work together, Carol was working.
A for a manufacturing company abroad.
B on a crafts project in London.