酷兔英语

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  本单元将探讨销售公司产品或推广服务时说话的技巧。销售产品和推广服务是公司或企业成功的基本要素。我们来学一些有用的词汇,听一段关于成功的推销方式的录音。

  首先看看你在销售什么。
Here are some questions to think about before you start this in2english unit:

What do you usually sell ? Is it easy to do ? Does your product or service virtually 'sell itself' ? Or do you really have to fight to convince someone to buy what you are selling ? What do you emphasize when selling ?

Who are your clients or customers ? Are they an homogenous group or are they all very different ?

How do they learn about your product or service ? Do you teach yourself or does your company provide training ? Is your product or service constantly changing or does it always stay the same ?

Is there something you'd like to know about selling your product ?

How does someone become an effective sales person ? Does it depend on their sales technique, their personality or their knowledge of the product ? Or is it a mixture of all three ? Or something else again ?

Whatever your answers are to these questions, there is no doubt that the language you use is very important.

There are some basic phrases you can use to introduce your product and talk about some of your services.

  Useful phrases for selling your product or service
  Listen first and then read the text
Glossary
emphasize (v.) 强调
homogenous (adj.) 同质的,同源的
sales technique 销售技巧
comprise (v.) 包括,包含



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