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  [00:00.00]What Will iPod Do for Television?

  [00:04.41]Apple's iPod profoundly changed the way people experience music.

  [00:10.77]What will it do for television?

  [00:12.63]The industry was intrigued by Wednesday's announcement

  [00:16.24]that episodes of the hit ABC shows "Desperate Housewives"

  [00:20.83]and "Lost" will be available for Apple's new video iPod.

  [00:24.31]Episodes will go on sale for $1.99 on iTunes

  [00:30.34]the day after they are broadcast.

  [00:32.09]For ABC and its parent Walt Disney Co.,

  [00:35.58]the bet is that the new technology will bring in more new fans of the programs

  [00:40.51]than will be taken away from watching them on traditionalbroadcast television.

  [00:45.32]The network's affiliates were not told the deal was in the works before Wednesday,

  [00:50.35]and they're the people most likely to be concerned about its impact.

  [00:54.30]Now the iPod will join digital video recorders and DVDs

  [00:59.00]as another way of seeing television programs

  [01:01.84]other than their regularly scheduled times on the ABC stations.

  [01:06.32]Leon Long, chairman of ABC's affiliate board said if viewers

  [01:11.57]have the choice of watching "Desperate Housewives"

  [01:14.54]on their wide-screen television with surround sound or a two-inch iPod screen,

  [01:20.15]they will almost certainly watch it on TV.

  [01:22.44]The iPod option will likely be attractive to people who missed an episode

  [01:27.25]and want to keep up with the story, he said.

  [01:29.89]He noted that two of the three series ABC is offering to iTunes

  [01:35.14]are serials that require viewers to follow story lines that play out over several months.

  [01:40.62]Initially, the downloads might also appeal to techies

  [01:44.43]who want to try out the new product and might not necessarily be fans of the programs,

  [01:49.58]which could bring these shows a new audience.

  [01:52.21]As for the chance it will pull people away from his station, Long said,

  [01:57.03]"It's certainly a risk but I don't think it's a great risk."



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