C:What's important when planning an advertisementcampaign?

To select an appropriate media is the fist and most important step when we plan our advertising campaign. The success of our advertising depends on the effectiveness and the popularity of the media we choose to promote our products. This media must have a lot of audience or listeners and must be very influential. For example it should be a nation-wide or local newspaper with a large circulation. Only to choose this kind of media can we ensure that the greatest possible majority of people can have the access to our advertisement which will directly affect the sales of our products. In addition this kind of media usually has great influence on the public's opinion. Therefore they can help us to create a positive image of our products to the public.

Task Sheet 20

A:What's important when choosing transport for a business trip?

There is an old saying in business. That is money matters. So you have to consider the cost that may occur when you select transport for your business trip. It is not wise to choose those transporting tools whose cost is beyond your budget. Expensive transporting tools can inevitably increase your cost even before you do a business, which will take up a large proportion of your budget or even make you fail to meet your targets. You should never allow this kind of cost to ruin your whole business.

B: What's important when aiming for promotion?

If you want to get promotion it's important for you to show your employers the high level of your performance. The quality of performance is always used to test the ability of the candidates who will be promoted within the company so you must pay attention to your own performance such as your ability to communicate and co-operate with others; your ability to deal with the current job; your ability to control and manage your staff as well as your ability to handle crisis when they occur. Your employer will be satisfied if you can show him or her such your abilities and then you will get a better chance to be promoted.

C:What's important when exporting goods services for the first time?

When we export goods or services for the first time we can contact people we know in the business circle. Being newcomers we might not have the established markets or channels for us to export goods or services. We can overcome the difficulty by communicating with our friends or acquaintances that are doing business now and familiar with the situation of the market you want to enter.