We are all looking for a recipe for business success that is easy to follow. But what if instead there was a recipe for disaster?
们都在寻找好用的创业成功秘诀。但如果告诉你惨败的秘诀呢？
Why would anyone want to know the formula for failure? Because you may be blind to the fact you are already following it, at least in part. And if you know the ingredients to avoid, you'll save your business before it's too late.
我们为什么要了解失败之道呢？因为你也许没有意识到，你已经在沿着这条路走了，至少在一定程度上如此。如果你知道应该规避哪些东西的话，或许可以及时挽救你的生意。
I thought about all of the entrepreneurs I've known, worked with and mentored over the years, and all of the businesses I've studied, and I came up with six recipes for disaster. Avoid these and your odds of success will increase dramatically.
我分析了这些年自己认识的、共事过的或指导过的所有创业者以及研究过的所有企业，据此总结出了六大惨败秘诀。如能避免这些，你的成功几率会显著上升。
1. Get rich quick. You see a trend, like Web design 10 years ago, and you jump right on the bandwagon because it sure looks like that would be a great way to make money fast. Or, you invest in a program or coach that promises you'll make millions in just a few short months. Not happening. Get-rich-quick ideas are rarely true, and are never sustainable.
1. 想一夜暴富。
But what about those trends? What about the hot topic of social media, isn't there money to be made? Absolutely. People will get rich
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