酷兔英语


Even the most successful managers sometimes struggle to turn their ideas into reality. But some authors, creative teams or companies manage to be more productive than most. So, what distinguishes them from the rest, and what can we learn from them?





Over the past 5½ years, Scott Belsky, author of 'Making Ideas Happen,' met with hundreds of individuals and teams at companies such as Google and Apple to find out how they go about executing their projects. He is the founder and chief executive of Behance, a self-described New-York based 'creativeprofessional platform.' whose main aim is to help creative thinkers see their ideas develop into actual results.


使是最成功的管理者有时也难把他们的想法变成现实。但是一些作家、创意团队或公司却能比大多数人更有创造力。那么,是什么让他们脱颍而出?我们能向他们学些什么呢?



'We spend too much time focused on innovation and creativity and not enough time on the execution side. Ideas don't happen because they are great or by accident. They happen because there are other forces at play,' he says.


在过去的五年半时间里,《想到做到》(Making Ideas Happen)一书的作者斯科特·贝尔斯基(Scott Belsky)走访了几百个在谷歌和苹果等公司工作的个人和团队,去发现他们是如何将自己的计划付诸实施的。贝尔斯基是Behance公司的创始人和CEO,这家公司自称是纽约的一个"研究创造力的专业平台",主要宗旨是帮助有创意的思想者将自己的想法转化为现实成果。



In an interview with The Wall Street Journal in London, Mr. Belsky shared some of his tips for turning ideas into concrete outcomes. The interview has been edited.


贝尔斯基说,我们用太多时间专注于发明和创新,却没在实施层面花足够的工夫。想法不会因为它们很棒或者出于偶然就能实现,而是因为有其他力量在起作用。



Embrace 'micro action'


贝尔斯基在伦敦接受《华尔街日报》采访时分享了一些将想法转变成实际成果的秘诀。以下是经过编辑的访谈内容。



A lot of the creative teams [I met with] will find micro actions to push ideas forward, rather than always sitting back and waiting for the perfect time. We are often are told to 'think before you act' but I found it's never the right time to do something new. In fact, it's always the wrong time because you always find a reason why you should wait.


抓住小契机



Escape the 'reactionary' workflow


我接触过的许多创意团队能够发现细微的契机来推进想法,而不会总是坐等完美时机的出现。我们常听人说"三思而后行",但是我发现创造新事物从来都没有一个对的时机,事实上,任何时候都是错的时机,因为你总能找到应该等待的理由。



Everyone is struggling right now with the same thing. We have entered the era of reactionary workflow. We are constantly connected, have our devices with us at all times. Right now you are probably receiving emails, voice mails, text messages, Facebook messages