Managing Director of the MAX chain of sandwich bars.
 Choose the correct phrase to complete each sentence or answer the question.
23 Martha started her business because
A someone asked her to.
B she saw a good opportunity.
C she had a lot of experience in fast food.
24 Martha says the first three years of the business were
A not very successful.
B surprisingly good.
C very interesting.
25 How does MAX try to follow the example of fast food chains
A by working faster
B by using cheap products
C by working efficiently
26 What does Martha say about office diaries?
A She thinks that, unfortunately, they are necessary.
B She never uses one at all.
C Her secretary keeps one for her.
27 What does Martha say about her employees?
A They must listen more carefully to what customers say.
B She finds what they can tell her very useful.
C It is difficult to recruit enough good quality staff.
28 According to Martha, what is the most important factor in MAX's success?
A The same customers keep buying their products.
B They only sell the best quality products.
C They have high profit margin.
29 Martha's advice to anyone who is starting a new business is to
A look for an area with few competitors.
B keep yourself well informed about competitors.
C try to offer lower prices than your competitors.
30 What surprises Martha about other companies?
A They don't monitor their competitors' activities.
B They are unaware of their own weaknesses.
C They don't act on the information they have.

Excise Two

Questions 23 - 30
You will hear part of a conversation between two managers from different companies, a woman called Elizabeth and a man called Steven.
Choose the correct phrase to complete each sentence or answer the question.
23 Elizabeth says at the beginning that her company is
A planning to expand.
B small and not very rich.
C doing rather badly at the moment.
24 Steven thinks that his computer system
A is just as fast as the latest systems.
B is much faster than Elizabeth's present system.
C is completely different to the newest systems.
25 Steven believes that the real reason the computers in his company are being replaced is
A so that the business can move into the international market.
B because of a difference of opinion in his company.
C because their clients will like it.
26 Elizabeth thinks that the price Steven is asking
A includes the price of installation" title="n.就职；安装；装置">installation and servicing.
B is within the amount her company has budgeted for.
C is a perfectly reasonable price for the equipment.
27 Steven agrees that his company will
A install the system and pay part of the servicing costs.
B pay the costs of servicing for the first year.
C install and service the system.
28 Steven offers to train Elizabeth's staff to use the system, provided that
A the trainers go to Elizabeth's company.
B only a limited number of people receive training.
C Elizabeth's company doesn't try to compete with his.
29 How does Elizabeth's company differ from Steven's?
A It is likely to become larger than Steven's in the future.
B It is concerned only with a specialized area of the market.
C It has started to operate in more than one country.