Google Inc. and other Internet companies are stepping up efforts to make money from the Web's more than one trillion images.
谷歌(Google Inc.)等互联网企业正在加大努力从网络上的逾一万亿张图片中谋利。
The Web-search giant has been in talks to purchase comparison-shopping site Like.com, according to a person familiar with the matter. The closely held company, based in San Mateo, Calif., offers a 'visual search' feature that lets users scour online-retail sites to find clothes and accessories that look alike.
一位知情人士说，谷歌打算收购比较购物网站Like.com，最近正在谈判。Like.com总部位于加利福尼亚州的圣马特奥(San Mateo)，是一家少数人持股的公司。它提供一种"视觉搜索"功能，用户可以在各个零售网站上搜索，寻找样子相像的服饰。
A spokesman for Google declined to comment. A representative for Like.com didn't respond to a request for comment.
谷歌一位发言人拒绝置评。Like.com的一位代表没有回应置评请求。
The possible deal, which was earlier reported on Internet-technology blog TechCrunch, comes as Google and other companies have been trying to realize the financialpotential of online images.
网络科技博客TechCrunch早些时候报道了这项可能达成的交易。最近，谷歌和其他公司一直在努力发挥网上图片的盈利潜力。
Last month, Google revamped its Google Images search, attempting to improve users' experience in finding certain images while giving advertisers new opportunities to pay to use images alongsidetraditional text ads. Google could use Like.com's image-recognition technology to enhance both its image-search and product-search sites, which generate ad sales for Google.
谷歌在上个月对其图片搜索功能Google Images进行了改进，希望提升用户在寻找某些图片时的体验，同时让广告客户有机会在使用传统文字广告的同时付费使用图像。谷歌可以使用Like.com的图像识别技术来改善其图片搜索和产生广告销售收入的产品搜索网站。
Google's moves come as a host of start-up companies are essentiallytrying to turn images into advertisements that, among other things, help users purchase clothes and other products identical or similar to the ones seen in the photos. Some image-advertising start-ups, including Image Space Media Inc. and GumGum Inc., place text and so-called display ads within the images themselves, typically on the bottom section or corner.
此间，一系列初创企业实际上是在力图把图片转变为广告，帮助用户购买与他们在图片中所见物品相同或相像的衣服等产品，或者实现其他功能。包括Image Space Media Inc.和GumGum Inc.在内的一些图片广告初创企业还在图片内放置文本和"展示广告"(display advertising)，通常位于图片的底部或角落。
Amir Efrati
- comment [´kɔment]
n.&v.评论；评注；注意 (初中英语单词) - respond [ri´spɔnd] v.回答；响应；有反应 (初中英语单词)
- financial [fi´nænʃəl] a.金融的，财政的 (初中英语单词)
- potential [pə´tenʃəl] n.&a.潜在的；可能的 (高中英语单词)
- finding [´faindiŋ] n.发现物；判断；结果 (高中英语单词)
- alongside [əlɔŋ´said] ad.在旁 prep.横靠 (高中英语单词)
- identical [ai´dentikəl] a.完全相同的 (高中英语单词)
- so-called [´sou ´kɔ:ld] a.所谓的，号称的 (高中英语单词)
- trying [´traiiŋ] a.难堪的；费劲的 (英语四级单词)
- traditional [trə´diʃənəl] a.传统的，习惯的 (英语四级单词)
- generate [´dʒenəreit] vt.创造；发生；引起 (英语四级单词)
- essentially [i´senʃəli] ad.本质上，基本上 (英语四级单词)
- spokesman [´spəuksmən] n.发言人 (英语六级单词)
- enhance [in´hɑ:ns] vt.提高，增加；增进 (英语六级单词)
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