Overview and Objective of the Presentation
Product presentations are an important part of selling your product to prospective customers. In many cases, this will be the customer's first introduction to your company and potentially your product. First impressions are critical. There are also times when it is important to sell your product to the people inside your company as well as investors. Proper preparation is vital to presenting your product in the best light possible.
The objective of the product presentation is different depending upon the target audience and the presentation should be adjusted accordingly. It is important to know your audience and why they are interested enough to hear your presentation.
Points to Consider
Before you even start building your presentation, be sure you know the following information:
Objective/call to action - At the end of your product presentation you want something to happen, either you want a customer to move forward to evaluate your product, your management to buy into what you are doing with the product, your sales people eager to sell your product, or an investor or your management to provide additional funding of your product.
Target audience - Who are you giving the presentation to? (Prospective customers, investors, management) What is their industry like right now? What are their needs and immediate concerns? What are their individual goals? Where is their pain?
Orientation - How much does your audience know of your product and other similar products? What is special about the way this audience looks at your product? Do they have any preconceived 事先看法notions? Are they looking at competitors? If so, which ones? What are their special interests?
Target presenter - Who will be giving the presentation(you, sales person, company executive)?
It is helpful to write the above information down before building the product presentation so that you can go back and review it if you get stuck on any given point. You will want to refer to it later to make sure the presentation meets the objective and you will also need it for doing practice runs.
Once you have your basic product presentation, it can be modified for other presenters and other audiences, but it is important to have a target audience and a target objective when building the initial presentation. Failure to do so can result in a presentation that doesn't speak to the audience and one that is not focused on their needs.