酷兔英语





If you are prone to ordering a grande latte rather than a medium or asking for an extra-large portion of chips - you're not necessarily being greedy.
You could just be trying improve your status in life, say researchers.
They claim that people who order bigger sizes of food are trying to convince themselves or others that they are better off.
French researchers say it is similar to people buying larger cars, houses or flat-screen TVs to try to advance their social standing.
Experts from the HEC Paris business school say the trend is more common amongst the less wealthy, and this could partly explain why obesity is more prevalent in poorer households.
David Dubois, of HEC Paris, said: "An ongoing trend in food consumption is consumers' tendency to eat more and more."
"Even more worrisome, the increase in food consumption is particularly prevalent among vulnerable populations such as lower socio-economic status consumers."
The academics carried out several tests to see if people linked larger portion sizes to higher social status, the Journal of Consumer Research reported.
They found that many of their volunteers assumed that someone who chose a large coffee was higher up the social ladder than a person who bought the small or medium-sized version.
In another experiment they found that people tended to order large smoothies when they were with others but when they were on their own they would have smaller ones.
Professor Dubois, whose findings are published in the Journal of Consumer Research said: "Because vulnerable consumers are prone to express their status in order to compensate for their undesirable position and respond to daily threats, this research further proposes that the tendency to use the size of food options within an assortment will be particularly strong among those consumers who feel powerless."
"Understanding and monitoring the size-to-status relationship of food options within an assortment is an important tool at the disposal of policy makers to effectively fight against over-consumption."


据英国《每日邮报》10月24日报道,如果你喜欢点大杯咖啡多过中杯,或者你总是选择超大份的薯条--不必认为自己是个贪婪的人。

研究人员说,你可能只是想提高你在生活中的地位。
研究人员声称,人们喜欢点较大份的食物可能只是想让别人相信他们的生活更有余裕。

法国研究人员说,这其实就像是人们喜欢买大一点的车子、房子和平板电视一样,只是想要提升自己的社会地位。
巴黎高等商学院的专家说,这种趋势在不太富裕的家庭中更常见,这也在一定程度上解释了为什么较贫困的家庭中肥胖的人更多。

巴黎高等商学院的大卫·杜波依斯说:"食品消费这一领域的持续趋势就是消费者会吃得越来越多。"

"更令人担忧的是,食品消费的增长趋势在较弱势的群体中尤其普遍,比如说社会经济地位较低的消费者。"
据《消费者研究》报道,学者们进行了多项试验来测试人们是否把较大份的食品和较高的社会地位联系起来。

他们发现试验中的许多志愿者都认为,比起选择小杯或中杯的人,买大杯咖啡的人处于更高的社会阶层。

在另一个实验中他们发现,当人们和其他人一起的时候,通常会点大份的冰沙,但当他们自己一个人的时候则更愿意点小份。

杜波依斯教授的研究成果发表在《消费者研究》杂志上,他说:"因为弱势消费群更倾向于表现自己的社会地位,以补偿不如意的处境,并应对日常生活的威胁,这项研究进一步提出,这种通过型号大小在琳琅满目的食品中做选择的趋势,将会在那些感到弱势的消费者中表现的更加突出。"


"了解了这种选择食品的型号-地位相关关系,有助于决策者采取有效的措施打击过度消费。"